We're in a digital world, and so much information has never been available to so many. The clock's not turning back - ever! If you're not transforming your business to become part of the digital world, you're going out of business. Maybe not tomorrow, but ultimately, your fate is sealed unless you decide to act.
If you're going to do email marketing, then to achieve satisfactory results, you must do it properly. This series of articles should have illuminated that high-quality email marketing is challenging.
If you're an Office Products Reseller and wondering why your email campaigns don't provide the kind of results the headlines may lead you to anticipate. This series of blogs explaining what you need to do to join the elite digital marketers who make as much as $40 in returns for every dollar they spend may be just what you need.
Email contact databases degrade by an average of 22.5% every year. Implementing a strategy to make up for these lost contacts is imperative.
This series of blogs started with an introductory article on the returns on investment from email marketing, widely reported to have the potential to be as much as 3,800%. However, I stressed that these kinds of returns would remain out of reach for all except an elite of digital marketers.
