Blog posts of '2018' 'September'

A value proposition consists of a combination of price, quality, and service, with consumers gravitating toward what they perceive as the best proposition. The speed at which the gravitation takes place depends on increases in the level of awareness combined with how compelling the value proposition is considered to be.

Ever since the transformation from impact printing (typewriters, dot-matrix, etc.) to non-impact (ink and laser) took place during the 1980s and 1990s, the dominant technologies of ink and laser have been divided as such. Laser-based technology has always been perceived as more suitable for business environments, and ink is ideal for home and small office environments.