Blog posts of '2022' 'May'

Some readers may have spotted a third data series in the business outlook chart presented toward the conclusion of the preceding business transformation article that showed projected web traffic over a four-year transformation period. We didn't call out the traffic projection at that time but, resellers need to understand, that this is the metric that underlies the digital transformation. Without traffic, the strategy fails, period.

We've argued there's a $20 billion growth opportunity associated with replacement ink and toner cartridges, a $25 billion category that underpins the entire $150 billion-plus office industry. However, it's an opportunity that remains difficult to exploit while certain, complex, technology barriers remain in place that currently prevent alternatives from being seamlessly added to a reseller's value proposition.