Blog posts of '2017' 'October'

Over the last decade or so, only a handful of office products (and virtually no business equipment) resellers have developed successful e-commerce revenue streams. Despite the decline in North American reseller numbers during this time frame, thousands remain, and of the hundreds of those that have tried to develop an e-commerce business, most have failed to do so.

As the market for office products and business equipment starts to contract slowly, independent resellers have never had a more opportune time to understand the importance of customer lifetime value (LTV) and the cost of new customer acquisition (CAC).