Blog posts of '2019' 'February'

It's logical - if a business has a poor-quality website that lacks the features necessary to turn a visit into a value-add experience, there's not much point in developing traffic to that site. It's also logical that if an investment has been made in a world-class website then unless there's a parallel strategy to develop traffic, the investment will be wasted.

Access to the Internet started to become widely available in the mid-1990s. Now, almost 25 years later, the scope of what can be accomplished online bears little resemblance to those early days as the underlying technology continues to advance rapidly.