By making the print devices at your customers part of the Internet of Things (IoT), otherwise wasted data can be converted into actionable business intelligence. Besides automatically identifying all the machines on a customer network and thereby creating the opportunity to monetize them, it provides access to data that competitors do not have. This data allows marketing collateral (sending the right material to the right person at the right time) to be accurately targeted, and for a higher level of device monetization to ultimately be achieved.