According to WhatIs.com, The Internet of Things (IoT) is a system of interrelated computing devices, mechanical and digital machines, objects, animals, or people that are provided with unique identifiers and the ability to transfer data over a network without requiring human-to-human or human-to-computer interaction.
Everyone loves numbers .. don't they? No, I don't think so, but we all have to deal with them every day of our lives. I've blogged numerous times about the "science" of web traffic development and, as you must now know, that part of the puzzle is a numbers game.
I've blogged about website traffic development, customer churn and acquisition rates, responsive, content-rich websites, and inbound digital marketing. I promised a future post to dive into the numbers behind direct email marketing, social media, and blogging.
A small business owner may contemplate reducing some of these expenses by investing his time instead of hiring an agency or paying consultants. However, he must understand that his time does not come without a real cost.
I've been around the aftermarket office supplies industry for most of my career and have observed and even participated in many critical events that shaped the industry as we know it today.
We're all constantly striving for sales growth, right? After all, if we sell more, we make more, don't we? Sales growth must be based on profitable sales before we make more - but that's another topic.
Most business owners and operators intuitively understand it costs much more to win business from a new customer than from an existing customer. Most everyone in business also knows that winning new customers is an expensive and involved process.
We've already established there's a $20 billion growth opportunity in the office products industry and that there's already an experienced and knowledgeable sales organization in place that could potentially take advantage. Everyone's aware massive changes are taking place to how business is being conducted, and at the core of these changes is the internet and our "new" digital environment.
In the first two posts of this four-part series, I established the foundation for arguing the importance of a world-class website and creating content published and accessible from that website that effectively caters to the interests of potential buyers. The content provided on a website must cater to potential buyers who may be at different stages of their buying "journey" and may be researching for different types of information.
In part one of this four-part series, I laid the foundation for creating sustainable web traffic, explaining the importance of the website. It's pretty logical - if a business deploys a poor-quality website, then there's not much point in developing traffic to that site. It's also pretty logical that if an investment's been made to build and deploy a world-class website, the buy will likely be a waste of money unless there's a similar strategy to build traffic to that site.
