The company website must be positioned as the foundation for developing the online presence of smaller businesses. In a recent HubSpot survey, it was reported that more than 60% of users looking to find out more information about a company first go to their website. However, the challenge most businesses face, as one of nearly 1.5 billion websites, is developing traffic.
Successfully marketing a smaller business to existing and prospective customers has become an ever more challenging problem. The barriers to entry in terms of sophisticated email marketing are low, and the availability of vast quantities of email addresses in return for a modest outlay is prevalent. These conditions have led to a massive escalation in spamming to the point where few even bother to look in their spam or junk folders for potentially important emails. These days, unless the marketing email is delivered to the recipient's inbox from a known sender, and unless the message is delivered to the right person at the right time with relevant content, it is ignored.
Social media marketing presents major challenges, with most smaller businesses having small, disengaged social audiences. The major social platforms such as Facebook, LinkedIn, and Twitter offer services for a fee that are supposed to place the marketeer's message in front of a relevant audience. However, unfortunately for the marketeer, the user's social stream has become overwhelmed with marketing messages. The social element that drew users in the first place has been diluted beyond recognition.
The first step for successful marketing when leveraging the website, email marketing, and social channels must be to recognize the inevitability of these challenges and to adopt a program that's been designed to operate despite them.
Every Digitol Subscription that includes a HubSpot Marketing/CRM Starter subscription automatically includes a provision for the first 1,000 marketing contacts. Additional marketing contacts above 1,000 are charged in increments of 1,000 contacts.
The Digitol website service provides an economical and fast website upgrade. The proprietary platform is configured to operate with a blend of content salvaged from a dealer's existing site alongside professionally created content suitable for a broad cross-section of office products and business equipment resellers.
The Digitol website service provides an economical and fast website upgrade. The proprietary platform is configured to operate with a blend of content salvaged from a dealer's existing site alongside professionally created content suitable for a broad cross-section of office products and business equipment resellers.
Includes the first tier of 1,000 marketing (email) contacts and the latest online automation technology with smart forms, chat, bots, and expertly targeted popups. Combined with the Digitol website, it elevates a smaller business with limited digital marketing know-how and constrained financial resources to provide a world-class online website experience.
The email marketing services are offered in tangent to a Digitol website subscription. A rolling 13-week awareness/consideration email campaign using best-in-class inbound digital marketing tactics is offered. The campaign leverages educational content closely related to the Independent Dealers' value proposition and is designed to help raise awareness of the dealers' brand and educate readers about problems they may have never been aware of or previously considered.
